SEO by industry: ranking your business according to what you do

Why does ranking change depending on the industry?

The engine is the same for everyone—a fast website, a complete Google Business Profile, real reviews and consistent data—but every sector has its own conversation. People don't ask the same thing when they're hungry as when they have a legal problem or a toothache, and neither Google nor AI answers those searches the same way.

A restaurant lives and dies by its photos, menu and fresh reviews; whoever is searching wants to decide tonight. A lawyer or a psychologist gets searched for with caution and out of a specific need ("inheritance lawyer", "therapist for anxiety"), and there clarity, specialism and trust matter more than immediacy. A clinic or a dentist competes for health terms where credibility and regulatory compliance come first. A hotel or a rural guesthouse lives by seasonality and bookings. Same foundational work, different accent.

That's why we work by industry: to use the words your customer actually types, to organise your information the way your sector consumes it, and to watch the real questions people ask AI within your line of work. It's the "monthly ranking" side of each sector, distinct from the website we design for each industry.

What exactly changes from one industry to another?

So it doesn't sound like hot air, here's what we adjust according to your sector. The foundation doesn't change; the emphasis does:

The common point for everyone: you can't buy a position, not on Google and not in AI. It's built with the work of each month. If you want to understand the whole model before choosing your sector, it's all in ranking on Google and in AI.

What do we do each month, whatever your industry?

The foundation of the work is common to every sector. What changes is the language and the emphasis; the method doesn't. This is what the monthly fee covers:

1. The words of your sector. We research how your customer really searches within your industry and organise your website around those terms, not the ones that sound nice.
2. A Google Business Profile tuned to the sector. The right main and secondary categories, photos, hours and services thought out for the searches in your line of work. We develop this in local SEO and Google Maps.
3. Real reviews, according to what carries weight in your industry. We set up the system for you to gather genuine reviews and we answer them with you. Never fake or incentivised: the law forbids it and AI detects it.
4. Content AI can extract. We write your services, frequently asked questions and areas in a way that lets ChatGPT or Gemini cite your information when someone asks about your sector.
5. Structured data and indexing. We mark up your website with the right schema for your line of work and secure your presence in Bing, which is where a good part of AI draws from.
6. A monthly Mirror Report. Each month we show you what we did, where you show up on Google today and what happens when we ask AI the real questions of your industry. You pay for the work you can see.

If you want the full version of the AI work, it's in what GEO is and in how to make ChatGPT recommend your business.

How much does it cost and what's the deal?

The deal is in reverse: building your website is free, you don't pay for it. What you pay is a bespoke monthly fee for the ranking support, which already includes the domain, the SSL and everything technical, with no separate billing. The fee depends on your sector and your area, because competing for "restaurant in a village" doesn't cost the same as a legal specialism in a capital city.

The support has an honest minimum of a few months (around three), because ranking is gradual and nothing serious can be measured in two weeks. Depending on the case, the first few months may be paid upfront; we tell you plainly before we start, no small print. The detail is in pricing.