ZenithHow to get ChatGPT to recommend your business
For ChatGPT, Gemini or Perplexity to name your business you need five things: a website with content that AI can extract, being indexed in Bing (where ChatGPT draws from), a complete Google profile, real reviews and structured data. There is no button and you cannot pay to appear: it is built. Here is the how, step by step.
Why appearing in AI (ChatGPT, Gemini) matters NOW
More and more people, instead of opening Google, ask an assistant directly: \"which is the best dentist in my area?\", \"recommend a restaurant for coeliacs nearby\". The AI answers with a handful of names — and almost no local business is yet ready to be one of them.
The opportunity belongs to the first to get ready: the gap is almost empty. But — and this is important — nobody can guarantee that AI will name you. What can be done is the work that makes it far more likely to happen. That is exactly what you will see here.
SEO and GEO are not the same thing
Classic SEO ranks you in Google's list of blue links. GEO (Generative Engine Optimization) gets AI assistants to cite you in their answer. They rest on the same foundations, but they are not identical:
| SEO (classic Google) | GEO (AI) | |
|---|---|---|
| Where you appear | A list of blue links | Inside the assistant's answer |
| What it rewards | Authority + relevance + click | Extractable content + recognised entity + sources |
| Where it draws from | Google's index | Bing, the open web, reviews and the business profile |
| Who works on it | Most agencies | Almost nobody yet in Spain |
The 6 steps to get AI to recommend you
This is the real to-do list. None of it is a trick: these are signals the assistants use to decide who to cite.
- Index your website in Bing. ChatGPT (and Copilot) read Bing's index, not just Google's. If you are not in Bing, for those assistants you do not exist.
- Add structured data (schema). Marking up who you are, what you offer, where and your opening hours with schema.org (Organization / LocalBusiness) gives AI a ready-made profile to cite.
- Write in question-and-answer format. AI extracts content better when it answers a specific question in the first lines. Pages like this one, in fact.
- Get real reviews and reply to them. Volume, freshness and replies reinforce your reputation as an entity — with no fake or incentivised reviews (Law 10/2025 prohibits them).
- Get mentioned by others. Having your name appear in directories, local press and trusted listings helps AI trust that you exist and are relevant.
- Publish an
llms.txtfile. A map built for AI engines that explains your site and your services to them. Trivial to add and still extremely rare to see.
Mistakes that leave your business out of AI
- Having only Instagram. Social networks belong to Meta and AI barely uses them as a reliable source for a local business.
- A website made of images. If your text is a photo, AI cannot read it or cite it.
- Not being in Bing. The most common mistake and the costliest one for appearing in ChatGPT.
- Contradictory details. A different name, address or phone number on every site confuses AI and undermines your credibility.
How Zenith does it for you
At Zenith we do not sell you a spot in ChatGPT — that cannot be sold. We do the work that makes it more likely and we show it to you every month: we prepare your website so it is extractable, we index you in Bing, we set up the structured data, we tidy up your Google profile, we work on real reviews and we publish your llms.txt. You touch nothing; we build it and we measure it.
And if you want to understand the concept before going further, here we explain it simply: what GEO is and what it is called.
Questions you ask us
Do you guarantee that ChatGPT will name me?
Is this the same as SEO?
How long until it shows results?
I have a local business, does it work for me?
We show you where you appear in AI today
No commitment: we look at your business in ChatGPT, Google and AI and tell you what is missing. We build your website for free; the monthly support is what you pay for.