ZenithWebsites for restaurants, bars and gastrobars · that come up for everyone who asks for a place like yours
Someone on your street asks their phone where’s good for dinner tonight.
Could you tell me which names it gives them — and whether it sends them to your place?
Pick up a friend’s phone and type it in exactly like that, with the name of your town.
It’ll come back with names of places round there. A few. Not twenty.
If yours isn’t one of them, that night your place doesn’t exist, and those customers end up at one of the others.
Why a friend’s? Yours cheats.
You’ve looked yourself up before. And the phone doesn’t forget: it shows you what you want to see.
Your history. Your account. The session you left open.
On a friend’s phone you get what really comes up.
— Yeah, but I’ve tried it and I come up.
Could be. And mind you, coming up once isn’t being there.
Ask it tomorrow from a different phone. Seriously: tomorrow.
It answers differently depending on who asks, and from where.
The website — we put that up.
If you haven’t got one, we build it from scratch. If you’ve got one just sitting there, we take it and get it moving.
And we don’t charge to get the one you already paid for going again either.
Having a website built runs to €2,000–4,000 at any agency.
Here it’s FREE. Zero. No small print underneath.
And the why is simple: for the first months we make nothing off you. That comes out of our own pocket.
We’d rather you stayed.
No need to go looking for an agency. And we’d rather you didn’t see us as one.
An agency doesn’t care about you: you’re one more name on the list.
They charge you for the easy part. And when it gets hard, they’re nowhere.
Here we’re the ones out of pocket first: the website is built and the month is slow to pay for it. You see what happens, and then you want to carry on.
We don’t charge for building it. We charge for the work of each month.
It’s us who take the first risk: the website is already built before you pay anything.
And keeping it moving means one thing only: every month there’s something new written about your place.
Written where a machine can read it.
The menu. The hours. What’s good here on a Tuesday.
So that when someone round your way asks, the name that comes up is yours.
Hold on. I’m getting carried away.
Nobody can promise you it’ll give them yours. And anyone who promises it is making it up.
What we do show you is the work. On the 1st the month’s rundown lands on your WhatsApp.
What got written about you that month. And where it went.
The Mirror of your business.
What the phone says when people ask for what you do.
We look at it with your area and your kind of place.
Whether your name comes up or doesn’t when someone searches for what you do.
What the AI answers when it’s asked that same thing.
Who comes up before you. With names.
And what’s said about them, and what’s said about you.
We send it to you in writing on WhatsApp.
You’ve got it before we talk: you keep it whether we fit or not.
We write to you on WhatsApp first. Then we call.
And we know what you’re thinking: “yeah, and now I’m on a cold-call list”.
Not a chance. One call. At whatever time you say.
And a person answers. Not a robot, not some random number ringing you fifteen times.
On that call we go through the Mirror with you, point by point.
With us or on your own: whatever comes out of it is yours.
To finish, which of these describes you best?
(Not a restaurant or a bar? We can probably help you anyway — tell us about it all the same.)
And last: what range is your business’s monthly turnover in?
Thank you.
Now we go and look at yours.
We send you the Mirror in writing on WhatsApp. Then we call you once, at whatever time you say.
You keep it whether we fit or not.
Would you rather see what this is first? Keep scrolling. It’s all down here.
They don’t stand there reading the menu next door any more. They pick up the phone and ask the AI.
Four people in a car, going round looking for a space.
One of them picks up the phone. Doesn’t open Google Maps. Doesn’t scroll through star ratings.
Types the whole question out. Where’s good for dinner round here, somewhere quiet, no booking.
And back comes an answer with names of places and a line on why each one.
ChatGPT does it. Gemini does it. Claude does it. And Google does it, right at the top, above the list you know.
And it isn’t only dinner. Funcas puts it like this:
«Expresiones como "voy a buscarlo en Google" han empezado a ser sustituidas, en no pocos contextos, por "voy a hablarlo con ChatGPT"». [Expressions like “I’ll google it” have started to be replaced, in more than a few contexts, by “I’ll talk it over with ChatGPT”.]
Funcas · III Encuesta sobre Inteligencia Artificial (3rd Survey on Artificial Intelligence) · 1,200 people aged 18 to 75 living in Spain · 2025 survey, published January 2026.
- 1Bar El Racó
- 2Can Manel
- 3La Terrassa Vella
- 4Ca la Teresa
- 5El Pati
- 6Taverna del Port
- 7Marisqueria Sol
- 8Your Business
This is what the answer looks like when the business is in it.
* Illustrative example of the format. The names and the ratings aren’t real.
When those websites were built, none of this existed. Nobody worried about them being found afterwards. A nice shop front. Nothing else.
Whoever built it got paid, shut the laptop and hasn’t opened it since.
The photos from the first day are still there. The menu, if they ever put it up, and a phone number.
And the one who never got a website at all is in the same place.
There’s nothing written about him either that a machine can read.
And to name you, a machine on the internet has to know what you are, and where, to recommend you.
Know what time you open. What’s good in your kitchen.
Somebody has to have told it.
— Yeah, but my customers are the regulars, and they don’t ask any machine anything.
True. And I wish everyone walking down your street did the same.
The regulars know where you are and they come anyway, rain or shine.
The table you’re missing on the night the place is empty isn’t the regulars’.
Have a look yourself — it takes twenty seconds. Open your phone and type what somebody who doesn’t know you at all would type.
Or we look at it for you, with your area and your kind of place.
We send you in writing which names the phone gives and who comes up before you.
This used to get decided on the pavement, looking at the board outside. Now it gets decided before anyone leaves the house.
There are two ways of not coming up.
You had one built. They told you it’d be ready in two weeks, and it was.
And since then nobody’s been in to touch it: not them, not you.
There was nothing wrong with the website.
A year went by. Then another. And the third one with the same photos from the day you opened.
Or you never had one built. You were getting by on Instagram and the regulars.
You’d tell us: “it’s done me all right so far”.
And even so they both end up in the same place.
The one nobody touches and the one that doesn’t exist.
They ask at nine at night: there’s nothing to give.
Comparison: drag the divider to see the website that is just sitting there, with no visits and no bookings, against the one that gets worked on every month, with bookings coming in.
There’s something you maybe haven’t said out loud.
“The one two streets down has his terrace full on a Tuesday.”
You’ve eaten there. You know what’s in that kitchen.
And it isn’t that they buy better stuff. Or that it costs them less.
In some cases, nowhere near.
They don’t cook better than you. They come up before you do on your mate’s phone.
What comes up when people ask doesn’t come from your food. It comes from what’s written about you.
And all there is about you is a listing: a name, a street and a phone number.
It makes no odds whether that sits on a website from six years ago or nowhere at all.
— Yeah, but mine’s filled in.
It is, yes. And that’s the trap: a filled-in listing says nothing either.
What’s written about you — we look at that ourselves. And we send it to you in writing.
We write to you on WhatsApp. We call you once, at whatever time you say.
And if you’d rather look yourself first, that friend’s phone is still there.
No need to write to us.
It isn’t that they come up. It’s that there’s something to read about them, and nothing about you.
We’re Joseph and Pedro. And this is the deal.
We’ve talked about the money up above. This is the other part.
On the 1st of every month you’ve got the month’s rundown in your hand.
What’s been done, in writing.
That rundown isn’t there for showing off: it’s there so you can leave.
The listing thing isn’t something we’ve made up.
It comes from more than 150 businesses we’ve built.
In nearly all of them it was the same as in yours: the listing filled in.
And still they didn’t come up.
Getting you named when the machine answers isn’t something we invented. Far from it.
In the United States and in Brazil this has been going on for years.
Over there they ask their phone where’s good for dinner too. And there are people charging to get one place named and not another.
Here it’s only just started. We brought it over from there.
In Spain we got into it among the first. When nobody was looking at this.
The only ones? No.
How does a machine name you? Somebody told it first.
What you are, where you are and what’s good in your kitchen.
And an advert doesn’t say that: the places the machine reads say it.
Your website, your listing and what other people write about you.
That’s where the set menu goes, and the seasonal menu. And what people order here on a Tuesday in November.
Somebody writes it. Puts it where it gets read. The next month comes back.
That doesn’t live on a poster: it lives on a website. That’s why you need one.
We do it. Every month, again.
— Yeah, but I’ve put the menu up, so that’s it done.
If only, honestly. You put the menu up once and there it stays.
A website nobody touches says nothing new: it says what it said the day it was built.
It isn’t done once. It’s done every month.
How it’s done, in three steps.
The first one, the website. The second, the first rundown on the 1st. The third comes back every month and doesn’t end.
- 1
We put it up
We build the whole thing ourselves. From scratch or taking the one you’ve got.
- 2
We keep it moving every month
Every month we write something new about your place and leave it where the machines can read it.
- 3
We show you what we’ve moved
On the 1st the Mirror Report lands on your phone. What got written about you that month. Where it went. And which names the phone gives now.
-
They build it and hand it over.
And it stops the same day. That isn’t a website: it’s a leaflet with a domain.
-
You build it yourself with AI in an afternoon.
And three months later nobody’s opened it again. You haven’t either. Same as the one next door.
-
Somebody keeps it moving every month.
Of the three, a year from now only one has anybody behind it.
First we tell you what’s written about you today. That costs nothing.
And if you then want it moved, we talk.
What does a website that gets moved every month do? Three things.
The three don’t happen while you watch: they happen when you’re not there.
The half eleven booking comes in on its own.
By the time you pull the shutter up it’s already in the book.
The two below, you can touch. Go on: touch them.
Mirror Report
JUNE · your-business.com
People who found you
Bookings that came in on their own
Pages published this month
Questions checked this month
* Illustrative example of the format. The numbers and the names aren’t real.
The report on the 1st. It isn’t a pep talk: it’s the list.
What’s been written about you and where it’s gone.
And on top of that, which questions your name already comes up in.
Book your table
Live availability
A booking that comes in without paying commission to anybody.
23:41. You’ve closed. And somebody asks whether you’re open in November.
They get an answer all the same: you find out in the morning.
And we know what you’re thinking: “you put those numbers there yourself”.
We did. That’s why the stamp up top says it’s an example.
Yours we don’t make up: we look at them and we send them to you.
And then they come back every 1st.
All of this works while you’re behind the bar.
The price doesn’t come from your website. It comes from your street.
What does it depend on? On how many people ask about your area. On how much is written about you today.
Two places on the same street don’t pay the same: one starts from nothing.
The other’s already halfway there.
◂ Drag it ▸
Your price — depending on how many people ask about your area and how much is written about you today.
What changes the price
What you pay for is the month: that month’s work.
Keeping a domain alive isn’t work. We don’t charge for it as if it were.
The advert switches off the day you stop paying for it. And it leaves nothing behind.
What got written about you in March is still there in September.
And the machine goes on reading it.
— Yeah, but just give me a rough figure and be done with it.
We can’t. Honestly, we can’t.
And anyone who gives you one over the phone without looking at anything is making it up.
Looking at it is this right here.
No price goes in there: what goes in is what there is today, in writing.
It’s yours to keep.
You know the price after we’ve looked. Never before.
What you are thinking right now.
No catch. It’s what’s up above: we’re the ones who pay for building it.
It isn’t that we’re nice people. Or that we’ve got time to spare.
The money comes out of the month of keeping it moving. And that month takes a long time to pay us back.
That’s why we’d rather you stayed. And that month gets charged either way, however it goes.
So it had better be worth something.
That was the others’ trick: charging you for the website up front.
Paid on day one, and on to the next.
We work so that you come up. Every month.
The position and the day nobody can swear to you. Not even us.
What you do see is the work. In writing, every 1st.
And maybe you don’t know this: the machines don’t answer everyone the same.
It depends on who’s asking, and from where.
In 2023, 4% of people in Spain used ChatGPT often.
By 2025 it was 28%.
Funcas · III Encuesta sobre Inteligencia Artificial (3rd Survey on Artificial Intelligence) · 1,200 people aged 18 to 75 living in Spain · latest figure, published January 2026.
And you don’t need to understand it. No need at all.
In plain English: what’s needed is that when somebody uses it, your name is there.
And you’ve done fine. With the door open, word of mouth and without spending a penny on the internet.
We won’t tell you you’ve been losing money for ten years: we don’t know, and it would be a lie.
Your place hasn’t changed. What’s changed is where dinner gets decided.
And you’re not there.
The other way round: that’s exactly why.
The question people ask has your town inside it: where’s good for dinner round here.
The smaller the area, the fewer names the phone gives.
Three or four.
Yours is on it or it isn’t.
Instagram gets read inside Instagram.
Not the menu, not the hours, not the booking: none of that gets out of there.
On the website there’s room for all of it. And on top of that they get read from outside.
The half eleven booking comes in on the website.
On Instagram something else comes in: a message you see the next day.
Both end up in the same place: a website nobody touches.
Here you ask for the change on WhatsApp. We do it.
And you don’t have to understand the internet or pay up front again. That’s on us.
Who goes first?
To start, we go first.
You put in a yes and a time for the call.
You’ve come all the way down. This is a page selling you something.
Nobody does that out of politeness.
And if you’re fine as you are, close this and nothing happens.
Pick up the phone anyway and ask it where’s good for dinner on your street.
That question is still unanswered.
What an agency charges to build a complete corporate website: €2,500 to €8,000. 2026 market prices, Departamento Creativo.